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Lead art and aesthetics; Foster talent in photography, cultural and art industries. By intensive interaction, sharing and exchange with the international top awarded master photographers, achieve continuous advancement in photography with our members in the most professional field of this industry. Undertake a role for the exchange platform between Chinese and Western cultures and photography.

Gather the world-wide professional photographers, establish co-operation with industries across diverse fields centered on photography; show the world our brilliant photographers and enroot photography industries in both Asian and International regions.

Found a fair, justice platform to reveal the talent of photographers by displaying their artwork to the world.

Originate from caring photographers and build a bridge for exchange between local and overseas photographers, regardless of their origin or race, working hand in hand, presenting the beauty and soul of different cities and their histories via the magical lens of our photographers.